One of the more common questions I get from founders is some variation of this: “What should our go-to-market strategy be?” It’s a reasonable question, and in most industries, there are well-understood answers. You define your target customer, sharpen your value proposition, build a pipeline, and start scaling. The playbook is familiar enough that founders tend to assume the problem is one of execution rather than structure.
Author Archives: Iain Christie
Founder and CEO at SideKickSixtyFive Consulting and host of the Terranauts podcast. Iain is a seasoned business executive with deep understanding of the space business and government procurement policy. Iain worked for 22 years at Neptec including as CEO. He was a VP at the Aerospace Industries Association of Canada, is a mentor at the Creative Destruction Lab and a visiting professor at the University of Ottawa's Telfer School of Management.
Posted inColumns
