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One of the most important jobs of a founder of startup business – well of any business is what I refer to as the process of separating the Merely Urgent from the Truly Important. Which is a statement that might require a bit of explanation.  So, in this column I want to talk about what I mean by that and why it matters.

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Founder and CEO at SideKickSixtyFive Consulting and host of the Terranauts podcast. Iain is a seasoned business executive with deep understanding of the space business and government procurement policy. Iain worked for 22 years at Neptec including as CEO. He was a VP at the Aerospace Industries Association of Canada, is a mentor at the Creative Destruction Lab and a visiting professor at the University of Ottawa's Telfer School of Management.