Wherefore Art Thou, Customer? – Part 4 of An Entrepreneurial Space Series 

File photo - A crowd of potential customers. Credit: SpaceQ/Shutterstock.

This the fourth installment in the series on An Entrepreneurial Space.  If you have not read the previous articles you may want to take a moment to do that before reading this one.  So far in this series we have talked about the general features that define entrepreneurial space businesses.  We have talked about The Founders of those businesses and the journey they take from having a great idea to having a viable business and we have talked a bit about Investors, and they are, usually, an essential part of that journey.

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About Iain Christie

Founder and CEO at SideKickSixtyFive Consulting and host of the Terranauts podcast. Iain is a seasoned business executive with deep understanding of the space business and government procurement policy. Iain worked for 22 years at Neptec including as CEO. He was a VP at the Aerospace Industries Association of Canada, is a mentor at the Creative Destruction Lab and a visiting professor at the University of Ottawa's Telfer School of Management.