With the title “A new day at MDA. A new brand. A bold outlook,” MDA’s press release announcing its new brand and vision is meant to take the company into the future. That future includes the company going public, perhaps as early as next spring, offering its private backers what they hope will be a good return on their investment. That return on investment will be fuelled by its three new business units. Oh, they also released a slick brand reveal video.
SpaceQ has learned that MDA’s new brand is meant to signify an onwards and upwards vision. The logo includes a graphic element that looks like a rocket plume, once again indicating an onwards and upwards vision, or forward to the future. As part of the new branding, the company launched a new website with a new address at https://mda.space. It’s also launched a new brand campaign “Your Window to Possibility Starts Here.”
The iconic Canadian company once again wants to assert itself as Canada’s leading space company. It also wants be recognized internationally as one of the worlds leading space companies, from Canada.
While it seemed its foray into the US with its “US access strategy” was a good idea at the time, now it’s clear that MDA wants to be known as a Canadian company as it builds a new brand image recognized and respected globally.
The three business units MDA has reorganized into include;
Geointelligence – TBA
Our mission is to turn data into insight. From detecting changes in our fragile ecosystems to monitoring northern ice floes to exposing illegal fishing vessels, our near-real time imagery and data analytics services derived from our space-based radar and multi-sensor ground system capabilities position us as a leading provider of geointelligence to customers worldwide.
Robotic and Space Operations – Led by Tim Kopra
With 40 years of operational experience and proven performance on the iconic Canadarm programs including Space Shuttle and International Space Station robotics and operations support, our Robotics & Space Operations team has 100% mission success in making space dreams come true.
Satellites Systems – Led by Joanna Boshouwers
As the leading global independent commercial supplier of antennas, payloads, and electronics for communication and radar satellites, our team has successfully contributed to hundreds of missions in the past 60 years. With an extensive heritage in a wide range of solutions delivered to customers globally, our Satellite Systems team continues to grow and evolve on the ground and in the stars.
Mike Greenley, Chief Executive Officer, MDA offered this comment on the new brand. “We are very excited about the new day at MDA. We are fuelled by a pioneering spirit demonstrated across 50 years of proven mission success, and are ready to engage the market with an enhanced collaborative posture. We seek to define our next 50 years partnering with countries and companies with space ambitions and a vision for the future.”
You can learn more about the “new day at MDA” during a free webinar on the Space Economy which includes MDA’s Tim Kopra being hosted by the Canadian Pavilion as part of the International Astronautical Congress next Tuesday.