With the title "A new day at MDA. A new brand. A bold outlook," MDA's press release announcing its new brand and vision is meant to take the company into the future. That future includes the company going public, perhaps as early as next spring, offering its private backers what they hope will be a good return on their investment. That return on investment will be fuelled by its three new business units. Oh, they also released a slick brand reveal video.
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