The SpaceX Falcon 9 launch on January 6, 2022 of 49 Starlink satellites, Group 4-5
The SpaceX Falcon 9 launch on January 6, 2022 of 49 Starlink satellites, Group 4-5. Credit: SpaceX.

Canadian telecommunications giant Rogers has announced that they are going to be working with two different satellite companies to offer direct satellite-to-smartphone coverage starting in 2024, according to a pair of press releases on April 26th. Theyโ€™ll be partnering with both satellite telephony newcomer Lynk Global and SpaceXโ€™s Starlink service to provide the coverage.ย 

Rogersโ€™ release on SpaceX said that they are โ€œthe countryโ€™s biggest investor in 5G spectrum with Canadaโ€™s largest 5G network,โ€ but competitor Bell Canada still has somewhat greater overall mobile coverage, with their previous-generation 4G network โ€œcovering over 99% of the populationโ€ according to Bell Mobility. And neither companyโ€™s network covers a fraction Canadaโ€™s vast sparsely-populated north; according to Compare Cellular, only 0.27% of Canadaโ€™s large Nunavut Territory is covered by Bell and third competitor Telus; Rogers covers only 0.022% of the Territory.ย 

These deals will dramatically increase Rogersโ€™ coverage in those regions, and in Canadaโ€™s remote regions in general. They also echo similar deals made late last year in the United States: where Apple made a deal with Globalstar to provide basic emergency communications to iPhone users, and T-Mobile made a deal with Starlink to provide basic satellite-to-phone connectivity using T-Mobileโ€™s licensed spectrum starting with texting โ€œand possibly messaging appsโ€ according to SpaceX owner Elon Musk.ย 

While Lynk is a newcomer to the industry, theyโ€™re launching their own constellation that they intend to serve as a โ€œcell tower in space.โ€ At the time, their release pointed out that they are โ€œthe only company in the world to have successfully sent text messages to and from space via unmodified mobile devices.โ€ They said that they have โ€œsigned contracts with 15 mobile network operators (MNOs) in 36 countries representing over 240M mobile subscribers;โ€ presumably Rogers was one of those unnamed partners.ย ย 

Lynkโ€™s plans are ambitious, as we reported last fall. Though their constellation is currently a small one, they said that their โ€œโ€˜rapid do-learn loopโ€™ satellite design processโ€ could โ€œramp up production to 200 satellites per month.โ€ Their goal is to have a constellation of a thousand satellites providing โ€œcontinuous real-time serviceโ€ by 2025. 

In their release on the Lynk deal, Rogers said that their Lynk deal would allow them to โ€œbegin to expand satellite-to-phone coverage in 2024 across Canadaโ€™s most remote regions and rural highways not covered by any wireless networks.โ€ โ€œThe service will start with SMS texting and over time will expand to include voice and data,โ€ likely depending on how and whether Lynk grows their thousand-satellite constellation on schedule. Rogers release also said that they have already โ€œconducted successful technical tests with Lynk satellites in remote British Columbia and will start testing in Atlantic Canada.โ€

In terms of the SpaceX deal, the beginning of coverage is still in question. As with the Lynk deal, Rogers said that they will โ€œstart with satellite coverage for SMS text and will eventually provide voice and data,โ€ and that they will provide coverage โ€œacross the countryโ€™s most remote wilderness, national parks and rural highways that are unconnected today.โ€ No timeframe was given, however, for either the early SMS coverage or the later voice and data coverage.ย  A SpaceX executive recently told CNBC that T-Mobile testing would begin this year.ย 

A contributing factor for possible delays of the rollout of the Rogers-Starlink service may be Starlinkโ€™s second-generation satellites. Musk said during the T-Mobile announcement that the cell phone service would require โ€œthe most advanced phased array antennas in the world,โ€ referring to those on the second-generation Starlink satellites.ย Yet while SpaceX has launched smaller โ€œV2 Miniโ€ satellites on the Falcon, the full-sized second-generation Starlink satellites are designed to be launched by SpaceXโ€™s behemoth Starship launch vehicle. Starship is still comparatively early in testing.ย 

Commentators like former CSA astronaut Col. Chris Hadfield have said that the latest Starship/Super Heavy launch was โ€œenormously successfulโ€ as a test despite its explosive conclusion. The likely need to completely rebuild and possibly redesign the โ€œStage 0โ€ launch infrastructure, however, may delay the next Starship test until much later this year. This will further push back the deployment of the full-sized second-generation Starlink satellites, and possibly the implementation of Rogersโ€™ Starlink-based coverage.ย 

SpaceX co-lead for Direct to Cell, Sara Spangelo, said in the SpaceX-Rogers release that โ€œas a Canadian, Iโ€™m excited that SpaceX is collaborating with Rogers to bring SpaceXโ€™s Direct to Cell service to Canadians.  Iโ€™m proud of the impact this will have across the country wherever Canadians may work, play or travel.โ€ On their own deal with Rogers, Lynk CEO Charles Miller said that โ€œRogers is the ideal partner for Lynk because of the companyโ€™s strong, national spectrum holdings and national wireless networks. We look forward to working with the Rogers team to ensure every single Canadian can call 911 in an emergency or connect from wherever they are.โ€

Rogersโ€™ President and CEO Tony Staffieri said that they are โ€œproud to work with SpaceX to expand wireless coverage across all of Canada, from coast to coast, to keep Canadians connected and safeโ€ฆ these investments will deliver wireless connectivity, including access to 911, to even the most remote areas.โ€ On the Lynk deal, he said that โ€œemergencies do not wait and that is one of the reasons why we are investing to make sure Canadians can always reach 911 from anywhere in Canada.โ€

Craig started writing for SpaceQ in 2017 as their space culture reporter, shifting to Canadian business and startup reporting in 2019. He is a member of the Canadian Association of Journalists, and has a Master's Degree in International Security from the Norman Paterson School of International Affairs. He lives in Toronto.

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