CDL Insights chat with Chris Hadfield, Firouz M. Naderi, Anousheh Ansari and Dante Lauretta
File photo: June 2018 CDL Insights chat with Chris Hadfield, Firouz M. Naderi, Anousheh Ansari and Dante Lauretta. Credit: Creative Destruction Lab.

The Creative Destruction Lab (CDL) has been successful and growing. CDL is an accelerator program whose unique approach is to take in a wide variety of startup ventures, expose them to sectoral mentors, and slowly eliminate them until a few top-flight companies remain. They started in Toronto, but now have branches across the United States and Europe, showing growing appetites for the opportunity to compete and succeed.

CDL’s space stream has been running for four years now. Featuring a variety of space sector mentors, most famously former Canadian ISS Commander Col. Chris Hadfield, the program has had its share of successes. It’s also had its share of issues, most notably some problems with Canadian representation among its competing and winning firms. This year, however, the CDLโ€™s space stream seems to have been a success, featuring some positive reactions from graduates and a promising Canadian company in Obruta Space Systems.ย 

Hereโ€™s a summary of some of the startupsโ€™ feedback, and a round-up of the seven successful ventures.ย 

Feedback reveals a positive CDL experience

Two companies discussed their experiences with the CDL in separate conversations with SpaceQ: Prewitt Ridge and Obruta Space Systems.

Prewitt Ridge is a Los Angeles based company thatโ€™s looking to help unify the spacecraft design process by, as CEO Steven Massey put it, โ€œmanage what we consider the messy human layer of engineering.โ€ Theyโ€™re producing a requirements management tool called โ€œVerveโ€, which can take any changes in requirements by a firmโ€™s customers and automatically integrate them into the tools being used by the companyโ€™s engineers and designers. This helps to eliminate siloing, reduces the possibility of wasted or incompatible work, and brings a certain level of โ€œagile developmentโ€ to the spacecraft design process, and potentially to the manufacturing or operational side.ย 

Massey said that their experience with the CDL was โ€œincredibly positive,โ€ and praised their โ€œfascinating processโ€ where โ€œso many startups enter, and only so many will leave at the end.โ€ย  He was impressed by the way that a โ€œfounder will describe your company, and then the machine of CDL works on it and molds it on what you told themโ€ฆit forces you to really dial in the value proposition in a way that can be repeatable to other folksโ€.ย 

He was impressed by the CDLโ€™s mentors and venture managers as well. He pointed to some direct mentorship from Nathan Kundtz that helped his company understand the value of a โ€œfreemiumโ€ version of the product, and said that the long CDL process was valuable for giving them the space to design and implement that version. He also said that their experience with the venture managers (and the CDL administrators in general) was positive, and pointed to the CDLโ€™s pairing of late-process ventures with Rotman School MBA students as something that benefited his company. 

Massey said it was a โ€œtight ship,โ€ even with the challenges that came from a remote process. He said that it felt complimentary to their equally-positive experience as part of TechStars in 2020, as that the shorter TechStars process and longer CDL process both benefited his company.

Obruta Space Solutions, the acceleratorโ€™s sole Canadian graduate, had a similar outlook, and Obrutaโ€™s founders (CEO Kevin Stadnyk and CTO Kirk Hovell) both weighed in on their experience.ย 

As mentioned in our recent story on Obruta, theyโ€™re focused on providing the software tools that orbital spacecraft can use for docking; both for situations where both craft are working together to dock, and where one craft is attempting to dock with an uncooperative or unresponsive one. Their company has transitioned from a focus on space debris clearing to one thatโ€™s facilitating docking, and itโ€™s a transition that had a lot to do with the CDL process.

Like Prewitt, they were impressed by the assistance they received from the CDLโ€™s mentors. Stadnyk said that โ€œwe worked with experts spanning the industry, from investors, to previous founders in both space and non-space industries, to retired astronautsโ€ and that they went โ€œabove and beyondโ€ to help Obruta succeed. Kirk said that their experience with the mentors was โ€œfantastic,โ€ adding โ€œin no other accelerator have we had the opportunity to discuss our companyโ€™s strategy, vision, and concerns with subject matter experts.โ€ Stadnyk said that the venture managers were also โ€œextremely professional,โ€ providing โ€œconsistent check-insโ€ and โ€œquick communication.โ€

They said that the CDL helped change their companyโ€™s focus. CDLโ€™s mentors helped them (according to Stadnyk) realize that โ€œwe had to pivot our business away from hardware towards software. We received advice from mentors on how to navigate such a pivot in our business model, as well as the things we should be focused on to execute that pivot. This advice really helped us land up where we are today.โ€ Hovell said that the mentors โ€œtreated us like equals and wanted to hear what we had to say,โ€ and that โ€œthe pivot was successful and aligned our company more with our passion and with a bigger growth potential.โ€

Like Prewitt, they did acknowledge that there were challenges involved in the virtualized program, but that (Stadnyk said) โ€œthe online sessions were extremely well run with virtually no technical problems.โ€ 

CDLโ€™s other graduates

This year’s other graduating ventures feature everything from space traffic controllers to hardened computing platforms.

Kayhan Space, from Boulder Colorado, focuses on collision avoidance in space. Pointing to the growing number of objects in Low Earth Orbit and the continuing challenge of dealing with space debris and other satellites, Kayhan Space is working to provide satellite operators tools to detect and avoid collisions, particularly with each other. Its collision avoidance system, Kayhan Pathfinder, takes information from U.S. Space Command, commercial data providers and satellite operatorsโ€™ GPS signals, and uses machine learning algorithms to predict potential collisions and assist operators in avoiding collisions. Theyโ€™re also veterans of the Techstars accelerator, and closed a $US3.7m seed round in December.ย 

Leanspace, located in Illkirch-Graffenstaden, France, bills itself as the โ€œfirst cloud platform for space missions.โ€ย Noting that โ€œa wide variety of software systems are required to operate a space mission,โ€ they contend that too many companies are creating in-house software solutions for problems that are either already solved or are basically generic. Recognizing that off-the-shelf solutions arenโ€™t necessarily the best choice either, Leanspace is offering a cloud-based platform that automates those non-unique, generic functions, allowing operators to focus on the parts of their software that are uniquely appropriate for their mission. Leanspace just announced that theyโ€™ve raised a US$6m seed round.

Lunar Outpost, based in Golden, Colorado, is focused on building rovers and other technology intended for the surface of the Moon. Theyโ€™re working on their first rover, the Mobile Autonomous Prospecting Platform (MAPP), which will be a part of the Intuitive Machines IM-2 lunar lander in 2023. A second rover will also be on Intuitive Machinesโ€™ other lander scheduled to launch in 2024. They also successfully demonstrated oxygen production on Mars with their MOXIE (Mars Oxygen In-Situ Resource Utilization Experiment) system that was part of the Perseverance rover.ย  They concluded a US$12M seed round in May. Interestingly, they also have a terrestrial offshoot focused on air quality monitors.ย 

NewOrbit Space, from London, England, aims to build satellites intended for very low Earth orbit, only 180-220 km above the ground. They say that it will โ€œreduce the cost of your mission dramatically,โ€ reducing satellite mass, launch cost, and needed communications power. As aerodynamic drag is an issue, their satellites will have air-breathing engines that โ€œcollect atmospheric particles right on orbit, compress it and accelerate trapped particles up to 100 km/s.โ€ย  While the website doesnโ€™t give more details on the engine, based on the description itโ€™s reasonable to assume that itโ€™s a specialized type of Ion Engine.ย 

Novo Space is making what they call โ€œlego-like computers for satellites,โ€ where โ€œcustomers can plug and playโ€ฆto create their own high-performing subsystem.โ€ They use the SpaceVPX standard, recently ratified by the defense-focused VMEbus International Trade Association, to create what they call an โ€œecosystemโ€ of cards, memory units, backplanes, and other computing components that are robust and rad-tolerant enough to operate in space. Their plug and play computing hardware is reminiscent of Leanspaceโ€™s software platform. Unlike Leanspace however, they have not shared their fundraising situation, with their Crunchbase entry saying that they had raised an โ€œundisclosed amountโ€ in Pre-Seed funding.ย 

All things considered, it seems to have been a good year for the Creative Destruction Labโ€™s Space Stream, with a variety of companies that are getting out of the more standard space โ€œstreamsโ€ of launchers, Earth observation, and communications and fighting hard to distinguish themselves.ย 

Craig started writing for SpaceQ in 2017 as their space culture reporter, shifting to Canadian business and startup reporting in 2019. He is a member of the Canadian Association of Journalists, and has a Master's Degree in International Security from the Norman Paterson School of International Affairs. He lives in Toronto.

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