The SpaceX Falcon 9 launch on January 6, 2022 of 49 Starlink satellites, Group 4-5
The SpaceX Falcon 9 launch on January 6, 2022 of 49 Starlink satellites, Group 4-5. Credit: SpaceX.

Euroconsult is predicting a dramatic increase in the demand for satellites in the coming decade, but that the concentration of that demand in the hands of a few key players could create headwinds.

According to the newest edition of their โ€œSatellites to be Built and Launchedโ€ report, they anticipate that โ€œover 2,500 satellites to be launched on average every year โ€“ or 7 satellites a day totalling 3 tons of mass – over 2022-2031.โ€  Their estimate is that there will be over 24,400 satellites launched into orbit over that period. 

The satellites that are most in demand are โ€œNGSOโ€ constellations: ones that are in Non-Geosynchronous Satellite Orbits. This includes both LEO (Low Earth Orbit) constellations and MEO (Medium Earth Orbit) constellations. These satellites are estimated to account for 83% of all satellites launched between 2022 and 2031, though they are also estimated to only account for 30% of manufacturing and launch value. Euroconsult said that โ€œreaders are therefore advised to go beyond raw numbers and look at market value to get an accurate picture of the market.โ€

According to the report, government and defence customers will remain critically important. They expect that it will hold the largest market value at US$29 billion per year, making up three quarters of the demand in space launch and satellite manufacturing. Of that, two thirds of the demand will come from the โ€œsix leading space-faring governments and organizations:โ€ the United States, China, Russia, Japan, India, and Europe (through both European governments and the ESA.)

That said, theyโ€™re expecting a strong rise in commercial operators as well. Euroconsultโ€™s release showed that a strong majority of satellites will be launched by commercial operatorsโ€”even if actual launch value is dominated by governmental customersโ€”with an estimated 17,900 satellites expected to be launched on behalf of commercial operators.  

Half of the commercial demand will be for โ€œemerging NGSO constellation broadband operatorsโ€ like SpaceXโ€™s Starlink and OneWeb. As discussed in previous SpaceQ coverage, Euroconsult expects a โ€œtrillion-plus dollars in satellite service revenue by 2031,โ€ and that there will be a decline in direct-to-home satellite TV subscribers and satellite TV channels and a connected rise in demand for data applications and data-based services. This reflects the broad shift in the industry away from broadband television towards Internet-based streamed content. 

The previous report also pointed to โ€œthe rapidly growing importance of NGSO in connectivity marketsโ€, and a shift towards โ€œa multi-orbit strategyโ€ that was reflected in Eutelsatโ€™s recent merger with OneWeb. Euroconsult now says, however, that they forecast a “a shift towards broadband business ramping up and not yet offsetting the previous one.โ€  

There are several notable headwinds to overcome. The report pointed to the now-familiar issues of the COVID pandemic, the related supply chain disruptions, the conflict in Ukraine, as well as both stubbornly high inflation and potential economic recessions from central banksโ€™ attempts to rein in inflation through raising interest rates. 

Euroconsult also pointed to how โ€œthe satellite industry is currently facing significant changes as satellite demand is becoming increasingly concentrated towards a handful of NGSO broadband players,โ€ and how โ€œthese constellations put high stress on current supply capabilities and challenge vendorsโ€™ addressability through their vertical integration.โ€ 

Even as satellite demand becomes more concentrated, Euroconsult said that over the long term, the supply for launch will be fulfilled by โ€œa diversity of access to space suppliers ranging from micro to super heavy launchers.โ€ In the short term, however, operators may face โ€œa shortage of launch options due to multiple factors that put their deployment schedule at risk.โ€ 

Maxime Puteaux, Principal advisor at Euroconsult and editor of the report, said that increasingly concentrated demand will โ€œput vendorsโ€™ margins under pressure.โ€ He also said that Euroconsult has been โ€œmonitoring satellite โ€˜mega factoriesโ€™ and noticed they are emerging ten times faster than the projected demand. As we expect the 20 legacy vendors to retain at least 40% of the future demand in value, manufacturing oversupply is real and sustainability is at risk.โ€

Euroconsult said that the report helps to address these issues, including โ€œa reviewed and refined pricing modelโ€ that takes inflation-driven cost and price increases into account, as well as โ€œreviewed and up-to-date forecast accounting for the economic situation and the ongoing impacts of war in Ukraine and COVID-19.โ€

Craig started writing for SpaceQ in 2017 as their space culture reporter, shifting to Canadian business and startup reporting in 2019. He is a member of the Canadian Association of Journalists, and has a Master's Degree in International Security from the Norman Paterson School of International Affairs. He lives in Toronto.

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