MDA Space has become the Denver Broncos’ first official space partner, the two organizations announced Tuesday, a year after the company struck a similar sponsorship with the Ottawa Senators — its only other major professional sports partnership.
Under the agreement, MDA Space gets brand visibility at Empower Field at Mile High and across the Broncos’ digital platforms, along with in-stadium activations built around a shared theme of “focus, coordination and technical excellence,” the release said. The team’s own announcement lists digital signage in the player tunnel and presenting sponsorship of player introductions among the specifics; neither side disclosed what MDA Space is paying.
The release also points to the stadium’s elevation: Empower Field sits at the highest elevation of any NFL stadium, which the companies say puts the Broncos closer to space than any other team in the league.
A second sponsorship
MDA Space signed a similar deal with the Ottawa Senators in September 2025 — an Official Partner arrangement with signage at Canadian Tire Centre and STEM programming for Canadian students. Amy MacLeod, the company’s vice-president of corporate communications, framed it at the time as a chance to reach “Canada’s STEM talent pipeline” through a sport she called one of the ties that “bind us together as a country.”
The Senators deal looked inward, at a domestic, Canadian fan base, in the language of national pride and STEM education. Denver’s looks outward. Mike Greenley, MDA Space’s chief executive, said the new partnership “gives us a meaningful way to build our brand and connect with new audiences” as the company grows in the U.S. market.
Why Colorado
MDA Space, which has a history of working in Colorado, also announced in June that the company agreed to pay $US 620 million for Blue Canyon Technologies, a Lafayette, Colorado, satellite and spacecraft-component maker with about 400 employees — a deal still awaiting regulatory clearance.
That purchase came with a $600-million note offering to help fund it, one piece of roughly $2 billion in U.S. acquisitions MDA Space has made this year, alongside a majority stake in the French Earth-observation company CLS. The Broncos sponsorship follows that spending, in the same state as its newest and largest American acquisition.
Colorado’s aerospace sector is unusually deep for its size. The state leads the country in aerospace jobs per capita and ranks second nationally in aerospace-industry size, home to more than 2,000 aerospace and space companies, according to the Colorado Office of Economic Development and International Trade. Lockheed Martin’s space division, United Launch Alliance, Sierra Space and Ball Aerospace all have a presence in the Denver area. Dennis Moore, the Broncos’ chief commercial officer, made the connection explicit in the team’s own announcement, saying MDA Space “reflects Colorado’s leadership in the space and aerospace industry.”
Mid-tier and rising
The Broncos are not the NFL’s marquee franchise, at least by the league’s own economics. Sportico values the team at $US 9.18 billion, 15th of the league’s 32 franchises.
That puts Denver below the Dallas Cowboys, the NFL’s most valuable team at $US 15.5 billion, but well clear of the Cincinnati Bengals, valued last at $US 7.4 billion.
It is also a franchise moving quickly. The Walton-Penner group bought the Broncos for $US 4.65 billion in 2022, so the team’s value has roughly doubled in four years, underlining how fast NFL franchise prices are rising even outside the league’s top tier.
Neither organization disclosed what MDA Space is paying, so the comparison here is only in visibility, not price. What the sponsorship buys, on these numbers, is access to a large, established fan base in a market where MDA Space already has a growing footprint — not the league’s priciest platform, but one squarely inside the community it is trying to reach.